Woolworths hosiery packaging examples
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Woolworths

Category
Packaging
About This Project

Before its demise in the winter of 2008/09, Woolworths had over 800 shops throughout the UK. It survives as an internet-based company.

Project

The brief was to update the packaging for the Woolworths hosiery range, and this was later extended to include ladies’ sports wear. The new packs had to allow for greater accessibility.

Role

Concept design and art direction
by Keith Vernège